Marketing.

[rhythmaning]

Yesterday, I succumbed to an outright piece of marketing - rare for ,I think. I chose to buy the Saturday edition of the Independent purely on the basis that they were giving away a free CD of Sigur Ros. Although I read the Independent most weekdays, the Grauniad is my Saturday paper of choice - on the basis of its magazine and, I think their listings (which are tailored for Scotland).

Friends of mine have raved about Sigur Ros, so I thought I'd see what they were like. Advertising music so far: but it isn't their fault that their tunes get picked up by advertisers. And I am sure Iceland is grateful for the hard currency!