I think the answer is that Penguin feels like it needs to be doing "something about" citizen journalism and blogging, to show they (and books per se) are not boring and old technology etc, and that this vaguely seemed to fit the bill. Whether it will work or not, who knows. But the cost, and risk, to Penguin is virtually nil.
And as you say, there may be a viral marketing impact, in that bloggers may post their assignments and reviews on their own blogs as well, and get their flists discussing long forgotten (or in my case, with "Tale of Genji", never known) classics.
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branchandroot
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Date: 2007-08-13 07:53 pm (UTC)And as you say, there may be a viral marketing impact, in that bloggers may post their assignments and reviews on their own blogs as well, and get their flists discussing long forgotten (or in my case, with "Tale of Genji", never known) classics.