"Placebo" on Radio 4

[rhythmaning]

Ben Goldacre, who writes the Bad Science website and the column of the same name in the Grauniad, has a series on BBC Radio 4 about the effect of placebos. The first was on Monday night - you can listen to it here until next Monday.

Goldacre has also written about how expensive placebos work better than cheaper ones; the radio programme has a similar example whereby a placebo marked "apririn" works, but not as well as an identical placebo marked with a highly advertised brand name.

So maybe advertising works!